Everything we've published
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October 2026
- Durable goods orders are up 8% in 2026, and primary metals orders fell once price is taken outNews and analysis · Strategy and Budget · Oct. 28
- SEO for distributors: one bearing, four product pages, and what a catalog page needs to rankIndustry edition · SEO and AI Search · Oct. 27
- Can you put a customer's drawing into ChatGPT? What OEM purchase terms and AI addendums now sayPlaybook · AI in the Commercial Team · Oct. 27
- Architectural billings index at 44.7: where to send spec reps in 2027News and analysis · Strategy and Budget · Oct. 27
- The manufacturing PMI says rebound. The new money is narrow.News and analysis · Strategy and Budget · Oct. 26
- Getting written into the spec: how to get specified by architectsIndustry edition · Sales Process and Enablement · Oct. 26
- The 2027 marketing plan for a manufacturing company, on one pageGuide · Strategy and Budget · Oct. 26
- What public manufacturers spend on advertising: a B2B marketing budget benchmark from 56 10-KsGuide · Strategy and Budget · Oct. 26
- Manufacturing SEO: what the pages that rank actually haveGuide · SEO and AI Search · Oct. 26
- Which technical data sheets get cited in AI answers? We asked 30 spec questions to find outPlaybook · SEO and AI Search · Oct. 26
- Google Ads for manufacturers: the platforms mostly buy each other's names, and job shop searches are thinly bidPlaybook · Paid Media · Oct. 26
- Is Thomasnet worth it? What a job shop gets from Thomasnet, Xometry and the RFQ marketplacesPlaybook · Paid Media · Oct. 26
- Trade show marketing that pays back: a 2027 ROI worksheet for manufacturersGuide · Trade Shows and Events · Oct. 26
- Trade show booth cost in 2027: what 12 exhibitor price sheets actually sayGuide · Trade Shows and Events · Oct. 26
- Manufacturing trade shows in 2027: 123 shows by industry, with the off years markedTrade shows · Trade Shows and Events · Oct. 26
- IBS 2027 and KBIS: a building products plan for Design and Construction WeekTrade shows · Trade Shows and Events · Oct. 26
- B2B e-commerce for distributors: PIM, ERP and punchout before the storefrontIndustry edition · Website and E-commerce · Oct. 26
- E-commerce for manufacturers without starting a war with your distributorsPlaybook · Website and E-commerce · Oct. 26
- Account-based marketing for manufacturers: build the target account list from public dataGuide · ABM and Outbound · Oct. 26
- CRM for manufacturing: decide what your ERP owns firstGuide · CRM and RevOps · Oct. 26
- CRM for distributors: what inside sales, outside sales and the counter each needIndustry edition · CRM and RevOps · Oct. 26
- From RFQ to quote: a job shop playbook, and where quoting software for manufacturing and AI helpPlaybook · Sales Process and Enablement · Oct. 26
- How to write a price increase letter or tariff surcharge notice for 2027Guide · Sales Process and Enablement · Oct. 26
- Aftermarket sales for parts and service: your installed base is your cheapest pipelinePlaybook · Customer and Aftermarket · Oct. 26
- Getting covered: trade press pitches and the 2027 manufacturing awards worth enteringGuide · Brand and PR · Oct. 26
- Employer brand for manufacturers: the careers page and a Manufacturing Day 2027 planGuide · Hiring and Employer Brand · Oct. 26
- Marketing team structure for a manufacturer: what a team of one to three should own and hand offGuide · Team and Career · Oct. 26
- Are manufacturers blocking AI crawlers? We read the robots.txt files of 113 manufacturers and distributorsGuide · AI in the Commercial Team · Oct. 26
- NAHB Housing Market Index at 29: what building products marketers should do in Q1 2027News and analysis · Strategy and Budget · Oct. 26
- Selling into the data center supply chain: who buys, and what they need from suppliersPlaybook · ABM and Outbound · Oct. 26
- Selling automation to manufacturers after a year of AI pilots: what plant managers want to hearNews and analysis · Sales Process and Enablement · Oct. 26
- World of Concrete 2027 and AHR Expo: the January show planTrade shows · Trade Shows and Events · Oct. 26
- New robot safety standards: what automation marketers need to change in their copyNews and analysis · Content and Video · Oct. 26
- The job shop capabilities page and capabilities statement buyers actually readPlaybook · Website and E-commerce · Oct. 26
- Economic indicators calendar 2027: release dates and timing for the ISM PMI and seven more numbers manufacturers watchGuide · Strategy and Budget · Oct. 26
- Is IMTS in 2027? The big shows taking an off year, and what to do insteadTrade shows · Trade Shows and Events · Oct. 26
- What OEM buyers search when they need a CNC machine shopIndustry edition · SEO and AI Search · Oct. 26
- How many manufacturing companies are in the US? 25,716 have 50 to 499 employeesNews and analysis · Strategy and Budget · Oct. 26
- Your first 90 days as a marketing leader at a manufacturerGuide · Team and Career · Oct. 26
- Inside sales vs outside sales at an industrial distributor: who covers which accountsIndustry edition · Sales Process and Enablement · Oct. 26
- Injection molding cost: what buyers search before they pick a molder, and whether to publish your pricingIndustry edition · SEO and AI Search · Oct. 26
- The machinist job description: what to show on pay and shift, with BLS pay by stateIndustry edition · Hiring and Employer Brand · Oct. 26
- How to build an AIA continuing education course that architects bookIndustry edition · Content and Video · Oct. 26
- NPE2027: a plan for molders and suppliers at the three-year plastics showTrade shows · Trade Shows and Events · Oct. 26
- Selling capital equipment to a B2B buying committeePlaybook · Sales Process and Enablement · Oct. 26
- Market development funds and co-op: six programs compared, and how to build one distributors will claimPlaybook · Distributor, Rep and Channel · Oct. 26
- ProMat and Automate 2027: the spring plan for material handling and automationTrade shows · Trade Shows and Events · Oct. 26
- Manufacturing case studies engineers actually read: we scored 8 application storiesPlaybook · Content and Video · Oct. 26
- Marketing through a system integrator: what makes one recommend your productPlaybook · Distributor, Rep and Channel · Oct. 26
- Manufacturing sales strategy: more work from the OEM accounts you already havePlaybook · Customer and Aftermarket · Oct. 26