Topic
Customer and aftermarket
The installed base and the accounts that have already approved you are the cheapest pipeline a manufacturer has. These pieces cover parts and service marketing, growing OEM accounts one part number at a time, and telling customers about a price change without losing them.
Everything on customer and aftermarket, newest first (3)
How to write a price increase letter or tariff surcharge notice for 2027
We read 10 real price notices that manufacturers issued in 2025 and 2026. Of the seven that show both a notice date and an effective date, four gave less than 30 days, and only one of the 10 tied its charge to a public index. What to copy, what to avoid, and two templates.
Aftermarket sales for parts and service: your installed base is your cheapest pipeline
We read the parts, service and upgrade pages of ten machinery and equipment makers. Four state a parts shipping speed or stock count, one prices its service plan and none lets a visitor look up parts by serial number. Those gaps are where an aftermarket sales plan starts.