Topic
Content marketing for manufacturers
Engineers and buyers read technical content when it answers a spec question or proves a claim with numbers. We score real application stories, test which data sheets AI answers cite and look at the continuing education courses architects book, so a small team knows which formats are worth the hours. Start with the application story scorecard.
Everything on content and video, newest first (8)
Getting written into the spec: how to get specified by architects
For building products makers, many orders are decided before the bid, in a spec section you never see. To get specified by architects, make your spec, BIM and course content the easiest to find and edit; five manufacturers' specifier pages show what to copy first.
Which technical data sheets get cited in AI answers? We asked 30 spec questions to find out
On Oct. 26, 2026 we put 30 engineering spec questions to Google AI Mode and Perplexity and logged the sources they linked. The pages that got cited stated the number in plain text, and they did not have to sit on the manufacturer's own site. One day's run, two engines, with the full log.
Getting covered: trade press pitches and the 2027 manufacturing awards worth entering
A directory of 20 trade publications across six industries, with what each one takes from outside and how far ahead, plus the 2027 manufacturing awards and benchmarking programs in the order you need to act. The first deadline is Jan. 15, 2027.
Selling automation to manufacturers after a year of AI pilots: what plant managers want to hear
Plant leaders told Manufacturing Dive they buy against downtime, scrap and throughput, prefer retrofits, and distrust vendors who skip the safety case. We checked eight automation homepages to see which ones lead with those numbers.
New robot safety standards: what automation marketers need to change in their copy
The revised ISO 10218 and ANSI/A3 R15.06 treat "collaborative" as a property of the application. We read 10 robot and cell product pages and sorted their safety wording into patterns that hold up and patterns that need a condition.
How to build an AIA continuing education course that architects book
AIA continuing education is one of the few ways a building products manufacturer gets an hour of an architect's attention on the architect's terms. What it costs to become a provider in 2027, what gets a course approved, and what 10 manufacturers' course pages show about getting booked.
Selling capital equipment to a B2B buying committee
Public equipment purchases put the buying committee in writing: who sits on it, how they score you and what they ask for. Read four of those documents, from a town's screw press to a college's CNC tooling, and you have a working map of who decides on a machine or automation cell, and the one asset each person needs from you.