Topic
ABM and outbound for manufacturers
Most manufacturers with 50 to 500 employees can name the 100 to 300 accounts that would change their year. These pieces cover building that list from public signals, mapping the plants and buyers inside the OEMs you already sell to, and reaching the full buying committee on capital equipment. Start with the target account list guide.
Everything on ABM and outbound, newest first (9)
The manufacturing PMI says rebound. The new money is narrow.
September 2026's numbers show orders rising across most of manufacturing, but the hiring, machine buying and big construction starts are clustered in a few end markets. What that means for a 2027 plan.
Account-based marketing for manufacturers: build the target account list from public data
You do not need a data platform to pick the 100 to 300 accounts worth chasing in 2027. You need five public signals that show who is spending, a scoring sheet and an hour a month. The method below comes with real, dated examples of the signals.
Selling into the data center supply chain: who buys, and what they need from suppliers
Data centers were the three largest construction starts in September 2026, and one big electrical distributor's US data center sales grew by triple digits in the third quarter. Who actually places the orders, what a project buys, and how a mid-size manufacturer or distributor gets on the approved supplier list.
World of Concrete 2027 and AHR Expo: the January show plan
World of Concrete opens Jan. 19 in Las Vegas and AHR Expo opens Jan. 25 in Chicago. The early rates close Dec. 11 and the meetings get booked before the holidays, so the plan starts in November.
How many manufacturing companies are in the US? 25,716 have 50 to 499 employees
Census counts 239,265 manufacturing companies in the US. Only about one in ten is mid-size, which means the list of every company that could buy from you is shorter than you think.
NPE2027: a plan for molders and suppliers at the three-year plastics show
NPE2027 runs May 3 to 7 in Orlando, and the next chance after it is three years away. Pass prices, the Jan. 22 early-bird deadline, a countdown that starts in November and a meeting worksheet for molders, moldmakers and materials suppliers, whether you exhibit or walk.
Selling capital equipment to a B2B buying committee
Public equipment purchases put the buying committee in writing: who sits on it, how they score you and what they ask for. Read four of those documents, from a town's screw press to a college's CNC tooling, and you have a working map of who decides on a machine or automation cell, and the one asset each person needs from you.
ProMat and Automate 2027: the spring plan for material handling and automation
ProMat 2027 opens April 19 in Chicago. Automate opens 19 days after it closes, in Las Vegas. Run them as one campaign with one account list and one demo story, and use the first show to set up the second.