Topic
Brand and PR
A buyer is more likely to return a call from a supplier they have read about in their trade magazine. Here: which trade publications take outside articles and how far ahead, the 2027 manufacturing awards worth entering, and the stories and courses that build a reputation with engineers and architects. Start with the trade press directory.
Everything on brand and PR, newest first (5)
Getting covered: trade press pitches and the 2027 manufacturing awards worth entering
A directory of 20 trade publications across six industries, with what each one takes from outside and how far ahead, plus the 2027 manufacturing awards and benchmarking programs in the order you need to act. The first deadline is Jan. 15, 2027.
Employer brand for manufacturers: the careers page and a Manufacturing Day 2027 plan
Manufacturing recruitment starts on the careers page, and only one of the eight manufacturer pages we scored stated pay. What a machinist or production candidate wants to see, what to fix first, and a Manufacturing Day plan that starts in the spring.
The machinist job description: what to show on pay and shift, with BLS pay by state
A machinist in Michigan earns a median $25.17 an hour; one in Minnesota earns $29.39. A machinist job description should put the pay range and shift hours up front and set them against local BLS data. We charted that data by state, pulled the largest metros and read eight live postings.
How to build an AIA continuing education course that architects book
AIA continuing education is one of the few ways a building products manufacturer gets an hour of an architect's attention on the architect's terms. What it costs to become a provider in 2027, what gets a course approved, and what 10 manufacturers' course pages show about getting booked.