Topic
Distributor, rep and channel marketing
When distributors, reps or integrators sell most of your product, marketing has to earn attention from people you do not employ. These pieces compare real co-op and integrator programs and show how manufacturers sell online without undercutting their channel. Start with market development funds, then marketing through system integrators.
Everything on distributor, rep and channel, newest first (5)
SEO for distributors: one bearing, four product pages, and what a catalog page needs to rank
We checked the same SKF bearing on Motion, Applied and MRO Supply, plus its closest sibling on Zoro. Every page carried 29 to 34 spec attributes from much the same data, but the pages differed on price, stock, cross-references and CAD.
E-commerce for manufacturers without starting a war with your distributors
Sell online what your channel does not want, send everything else to a distributor, and put the rules in writing. Six channel-led manufacturers show how they split it, as of Oct. 26, 2026.
How to write a price increase letter or tariff surcharge notice for 2027
We read 10 real price notices that manufacturers issued in 2025 and 2026. Of the seven that show both a notice date and an effective date, four gave less than 30 days, and only one of the 10 tied its charge to a public index. What to copy, what to avoid, and two templates.
Market development funds and co-op: six programs compared, and how to build one distributors will claim
We read six co-op and market development funds programs that manufacturers publish for their distributors and dealers. The rules that decide whether the money gets spent are the claim window, the proof required and what counts as eligible.