Sales and marketing news, data and thoughts for people who make things.

Experienced assembler points at a joint while a young new hire tightens a bolt with a torque wrench

Topic

Hiring and employer brand

Filling the plant floor is now as much a marketing job as an HR one. We scored real manufacturer careers pages, charted BLS machinist pay by state and read live job postings, so the page and the post answer what a candidate checks first: pay, shift and training. Start with the careers page scorecard.

Everything on hiring and employer brand, newest first (4)

Brand and PR · Guide · Oct. 26

Getting covered: trade press pitches and the 2027 manufacturing awards worth entering

A directory of 20 trade publications across six industries, with what each one takes from outside and how far ahead, plus the 2027 manufacturing awards and benchmarking programs in the order you need to act. The first deadline is Jan. 15, 2027.
Hiring and Employer Brand · Guide · Oct. 26

Employer brand for manufacturers: the careers page and a Manufacturing Day 2027 plan

Manufacturing recruitment starts on the careers page, and only one of the eight manufacturer pages we scored stated pay. What a machinist or production candidate wants to see, what to fix first, and a Manufacturing Day plan that starts in the spring.
Team and Career · Guide · Oct. 26

Marketing team structure for a manufacturer: what a team of one to three should own and hand off

We read 20 marketing job postings from US manufacturers and industrial distributors that were live on Indeed on Oct. 26, 2026. Most describe a generalist who supports sales, runs trade shows and keeps the website current. How to split that work across one, two or three people, and what to buy from outside.
Hiring and Employer Brand · Industry edition · Oct. 26

The machinist job description: what to show on pay and shift, with BLS pay by state

A machinist in Michigan earns a median $25.17 an hour; one in Minnesota earns $29.39. A machinist job description should put the pay range and shift hours up front and set them against local BLS data. We charted that data by state, pulled the largest metros and read eight live postings.