Sales and marketing news, data and thoughts for people who make things.

Two marketing colleagues review glossy brochure proofs of machined parts at a table by a window onto the plant

Topic

Team and career

Most marketing teams at manufacturers with 50 to 500 employees are one to three people, often reporting to sales or the owner. These pieces use live job postings to show what those roles are asked to do, how to split the work and what to buy from outside, plus a plan for your first 90 days in the job.

Everything on team and career, newest first (4)

Strategy and Budget · Guide · Oct. 26

The 2027 marketing plan for a manufacturing company, on one page

A 2027 marketing plan fits in six boxes: the end markets you will win, the accounts, the proof you lack, three channels you can staff, the budget and four numbers you report monthly. The template, an illustrative filled-in example and a six-week schedule that starts the week of Oct. 26, 2026.
Team and Career · Guide · Oct. 26

Marketing team structure for a manufacturer: what a team of one to three should own and hand off

We read 20 marketing job postings from US manufacturers and industrial distributors that were live on Indeed on Oct. 26, 2026. Most describe a generalist who supports sales, runs trade shows and keeps the website current. How to split that work across one, two or three people, and what to buy from outside.
Team and Career · Guide · Oct. 26

Your first 90 days as a marketing leader at a manufacturer

Spend the first 30 days listening, the next 30 auditing what already exists, from account logins to show contracts and distributor literature, and the last 30 shipping two wins the sales team can see, starting with inquiry response time. The audit checklist draws on 20 manufacturer job postings live on Oct. 26, 2026.
Sales Process and Enablement · Industry edition · Oct. 26

Inside sales vs outside sales at an industrial distributor: who covers which accounts

We read 20 open sales job postings at industrial distributors on Oct. 26, 2026. Not one set a numeric quota, only two named gross profit, and none sized a territory. Tier accounts by gross margin potential instead, using the worksheet in this piece.