Topic
Trade show marketing for manufacturers
Trade shows are the biggest line in most manufacturers' marketing budgets, so every piece here starts with dates, prices and a way to judge the return. Use the 2027 trade show calendar to pick shows, the booth cost breakdown to price them, and the ROI worksheet and calculator to decide whether to sign. Show plans cover IBS and KBIS, World of Concrete and AHR Expo, NPE, and ProMat and Automate.
Everything on trade shows and events, newest first (8)
Trade show marketing that pays back: a 2027 ROI worksheet for manufacturers
Set the target before you sign the space contract, price the show with every line in, and give every badge scan 10 business days to become an opportunity. A worked example with real 2027 rates shows how thin the margin can be.
Trade show booth cost in 2027: what 12 exhibitor price sheets actually say
We pulled the published 2027 space rates from 12 shows that manufacturers exhibit at. A 10x10 runs $3,000 to $6,300 before you add a chair, a carpet or a plane ticket, and five shows still will not put a price on their website.
Manufacturing trade shows in 2027: 123 shows by industry, with the off years marked
IMTS, MODEX, PTXPO, PACK EXPO International and CONEXPO are all off in 2027. NPE and ProMat are on, and 46 of the year's 112 dated shows land in April and May.
IBS 2027 and KBIS: a building products plan for Design and Construction Week
Builder confidence is at 29 and 43% of builders are cutting prices. At IBS 2027, the companies that come home with orders will be the ones that booked builder and dealer meetings before Feb. 2 and brought numbers on margin and labor.
World of Concrete 2027 and AHR Expo: the January show plan
World of Concrete opens Jan. 19 in Las Vegas and AHR Expo opens Jan. 25 in Chicago. The early rates close Dec. 11 and the meetings get booked before the holidays, so the plan starts in November.
Is IMTS in 2027? The big shows taking an off year, and what to do instead
IMTS 2027 does not exist, and neither do MODEX, PTXPO or PACK EXPO International. The seven big shows taking 2027 off, when each returns, the 2027 shows that fill each gap, and how to spend a budget that suddenly has room in it.
NPE2027: a plan for molders and suppliers at the three-year plastics show
NPE2027 runs May 3 to 7 in Orlando, and the next chance after it is three years away. Pass prices, the Jan. 22 early-bird deadline, a countdown that starts in November and a meeting worksheet for molders, moldmakers and materials suppliers, whether you exhibit or walk.