Sales and marketing news, data and thoughts for people who make things.

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Topics

Every piece is filed under the sales and marketing jobs it helps with, grouped by stage: planning the year, getting found, and winning and keeping the business. Pick the one on your desk this week.

Plan and lead

Strategy and BudgetHow manufacturers set marketing budgets, build annual plans and decide what to stop doing, with the numbers behind each call.17 pieces
Team and CareerStructuring a small commercial team, working with agencies and freelancers, and building a career as a marketer at a manufacturer.4 pieces
AI in the Commercial TeamWhere AI tools save real time in quoting, research, content and sales follow-up at manufacturers, and where a person still has to check the work.3 pieces
Hiring and Employer BrandRecruiting marketers and salespeople into manufacturing, and the employer brand work that helps fill the plant floor.4 pieces
Brand and PRPositioning, naming, trade press and the reputation that makes a buyer return a call from a supplier they have never used.5 pieces

Get found

Win and keep the business