How you sell
Catalog and e-commerce
Buyers find a part number, check the data and order, often without talking to anyone. Marketing lives in product data, search, site speed and the ordering experience, and in winning the reorder without a sales call.
What does catalog selling look like in manufacturing?
In catalog selling, buyers find a part number, check its specs, price and stock, and order, often without speaking to anyone. Product data, site search, page speed and the ordering experience decide the sale, and the reorder is won or lost on the website.
SearchProduct dataCart
Other ways manufacturers sell: Build to print, Proprietary products, Engineered to order, Spec-driven, Channel-led.
Everything on catalog and e-commerce, newest first (20)
SEO for distributors: one bearing, four product pages, and what a catalog page needs to rank
We checked the same SKF bearing on Motion, Applied and MRO Supply, plus its closest sibling on Zoro. Every page carried 29 to 34 spec attributes from much the same data, but the pages differed on price, stock, cross-references and CAD.
The 2027 marketing plan for a manufacturing company, on one page
A 2027 marketing plan fits in six boxes: the end markets you will win, the accounts, the proof you lack, three channels you can staff, the budget and four numbers you report monthly. The template, an illustrative filled-in example and a six-week schedule that starts the week of Oct. 26, 2026.
What public manufacturers spend on advertising: a B2B marketing budget benchmark from 56 10-Ks
We pulled the advertising expense that 56 public manufacturers and industrial distributors reported in their latest 10-Ks. The median was about half of one percent of revenue. These are public companies that chose to disclose the number, not typical 50 to 500 person shops, so the pattern at the edges tells you more than the median.
Manufacturing SEO: what the pages that rank actually have
We ran 12 real buyer searches across six industries on Oct. 26, 2026 and opened the manufacturer pages on page one. Most were thinner on specs than you would guess, and that gap is where a mid-size manufacturer can win.
Which technical data sheets get cited in AI answers? We asked 30 spec questions to find out
On Oct. 26, 2026 we put 30 engineering spec questions to Google AI Mode and Perplexity and logged the sources they linked. The pages that got cited stated the number in plain text, and they did not have to sit on the manufacturer's own site. One day's run, two engines, with the full log.
Trade show marketing that pays back: a 2027 ROI worksheet for manufacturers
Set the target before you sign the space contract, price the show with every line in, and give every badge scan 10 business days to become an opportunity. A worked example with real 2027 rates shows how thin the margin can be.
Trade show booth cost in 2027: what 12 exhibitor price sheets actually say
We pulled the published 2027 space rates from 12 shows that manufacturers exhibit at. A 10x10 runs $3,000 to $6,300 before you add a chair, a carpet or a plane ticket, and five shows still will not put a price on their website.
Manufacturing trade shows in 2027: 123 shows by industry, with the off years marked
IMTS, MODEX, PTXPO, PACK EXPO International and CONEXPO are all off in 2027. NPE and ProMat are on, and 46 of the year's 112 dated shows land in April and May.
B2B e-commerce for distributors: PIM, ERP and punchout before the storefront
Census data for 2022, the latest year with product-line detail, shows 28.6% of distributor sales arriving electronically. We checked five distributor websites on Oct. 26, 2026 to see what separates a web store that takes orders from one that only shows a catalog.
E-commerce for manufacturers without starting a war with your distributors
Sell online what your channel does not want, send everything else to a distributor, and put the rules in writing. Six channel-led manufacturers show how they split it, as of Oct. 26, 2026.
CRM for distributors: what inside sales, outside sales and the counter each need
Orders already live in the ERP. We coded 20 distributor sales job postings, read Oct. 26, 2026, for the systems and activities each role is asked to use, and built the case for three CRM reports to set up first.
How to write a price increase letter or tariff surcharge notice for 2027
We read 10 real price notices that manufacturers issued in 2025 and 2026. Of the seven that show both a notice date and an effective date, four gave less than 30 days, and only one of the 10 tied its charge to a public index. What to copy, what to avoid, and two templates.
Getting covered: trade press pitches and the 2027 manufacturing awards worth entering
A directory of 20 trade publications across six industries, with what each one takes from outside and how far ahead, plus the 2027 manufacturing awards and benchmarking programs in the order you need to act. The first deadline is Jan. 15, 2027.
Employer brand for manufacturers: the careers page and a Manufacturing Day 2027 plan
Manufacturing recruitment starts on the careers page, and only one of the eight manufacturer pages we scored stated pay. What a machinist or production candidate wants to see, what to fix first, and a Manufacturing Day plan that starts in the spring.
Marketing team structure for a manufacturer: what a team of one to three should own and hand off
We read 20 marketing job postings from US manufacturers and industrial distributors that were live on Indeed on Oct. 26, 2026. Most describe a generalist who supports sales, runs trade shows and keeps the website current. How to split that work across one, two or three people, and what to buy from outside.
Are manufacturers blocking AI crawlers? We read the robots.txt files of 113 manufacturers and distributors
Of the 105 manufacturer and distributor robots.txt files we could read on Oct. 26, 2026, six block any AI crawler and none block the bots that put a site into ChatGPT, Claude or Perplexity answers. Let the search bots in, decide on training on purpose, and check your CDN.
Economic indicators calendar 2027: release dates and timing for the ISM PMI and seven more numbers manufacturers watch
Eight monthly releases tell a manufacturing marketer whether customers are about to buy more or less. This calendar lists the 2027 dates the publishers have posted, ISM's expected dates and the usual timing of the three releases with no posted schedule, plus what each release measures and which industries it leads.
How many manufacturing companies are in the US? 25,716 have 50 to 499 employees
Census counts 239,265 manufacturing companies in the US. Only about one in ten is mid-size, which means the list of every company that could buy from you is shorter than you think.
Your first 90 days as a marketing leader at a manufacturer
Spend the first 30 days listening, the next 30 auditing what already exists, from account logins to show contracts and distributor literature, and the last 30 shipping two wins the sales team can see, starting with inquiry response time. The audit checklist draws on 20 manufacturer job postings live on Oct. 26, 2026.